CAPS I - Marketing & Communicating with the Aging In Place Client

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. 

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

As a graduate of this course, you will be able to:

Identify access points and marketing opportunities within targeted AIP market segments.
Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
Identify common challenges of functioning in a real-world environment for the AIP population.
Enhance the client consulting process with effective needs assessment and communication techniques.

Who Should Take This Course?

This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists, real estate professionals and trade contractors as well as academics.

NAHB Designations

This course is required for the NAHB Certified Aging in Place Specialist designation.
This course can be an elective for the Master CSP and CGA designations.

This course provides six hours of continuing education credits for these NAHB designations: 
CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM and the SC Certified Master Builder program.