Who is Today’s 55+ Buyer & How to Reach Them

Who is Today's 55+ Buyer & How to Reach Them

Join the BIA of Central South Carolina in welcoming the award-winning 55+ consulting and marketing firm, Gilbert & Sheppard. Kerrie Gilbert & Betsy Sheppard will highlight lessons learned in their 20+ years experience of working with developers and builders of age-targeted and age-restricted communities. Gain insight into their results-driven formula of keeping traditional perspectives in today’s highly digital marketplace.

Plus, learn more about the BIA’s Universal Living Certification program which helps all new home builders and remodelers provide active living environments that are inspiring and functional and homes that are more accessible and visitable with a minimum of hassle.

Who Should Attend: Builders, Developers, Remodelers, and anyone interested in 55+ consumers

Presented by Gilbert & Sheppard - Gilbert & Sheppard Group was founded in 1999 by Betsy Sheppard, a respected veteran in the real estate marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. In 2019 the group merged forces with Immersion Active – an international firm specializing in digital marketing solutions – to provide even more innovative services for property development clients.

Sponsored by 84 Lumber